SEM SEO’S Step By Step Work Process
Step One : Initial Analysis
In order to kick start the campaign , we ask our clients to submit their website for “SEM SEO’s Preliminary SEO Analysis” .
In this analysis , we study the current status of the website in all the major “Search Engines” in the terms of :
- The Current Pagerank of the website
- The number of links pointing to the website
- The age of the domain name
- On page optimization of the website
- Whether the coding is error free.
- The number of pages indexed in search engines.
- The competition in the target market .
- Once the “preliminary SEO” is complete we ask our clients to send us the list of at least “10″ keywords that they want to target for their SEO Campaign .
Step Two : Keywords Analysis
Keyword phrase research indicates locating those natural instinctive words through which people prefer to search about any specific product or service. The process of research is very time consuming and calls for undivided attention and dedication on the part of an SEO expert. Internet offers variety of tools to make this process easier and to derive the accurate results accompanied with traffic volume associated with every keyword phrase.
Determining the most used phrase which contains your product related keyword indicates the objective of the campaign. At this stage the strategy to get control of the search engine arena through these competitive keywords is bordered. In the form of a competitive keyword the SEO experts receive their target to achieve. Simultaneously this keyword will give a right direction to the optimization process.
In the keyword research process the whole stress is not put upon the most competitive keywords only rather we search less and medium competitive keywords as well. The number of such keywords can be stretched up to ten to twenty keywords in total.
SEMSEO’s team now works upon these keywords on basis of degree of their competitiveness. For example, at the first stage we concentrate upon the less competitive keywords and if not so then we target audience within your geographical area. Once we achieve coveted rankings on the search engine based upon the keywords including the name of your city and nation, we start crafting strategy for the keywords to be used on international platform.
For example you have a web design company in Melbourne, Australia, then we will first target on the keywords like web design services in Melbourne, web design company Melbourne and so on. At the second stage we will target keywords like web design company Australia or web design services in Australia and so on. Once we achieve top-notch rankings for these two sections of keywords we will divert towards the international market and then our keyword will be “web design agency Melbourne”. The success of this keywo0rd will ensure that your website comes on top regardless of from which corner of the world the person is looking for a web design company.
Step Three : Keywords Power Analysis
In this phase we set a power ranging from “1-10″ for each keyword, this power is measured on the basis of competition that the targeted key phrase governs in Google.
Depending on this power, the keywords are divided in to three categories :
Number One : Short term keywords ( 4-6 months)
Number Two : Moderate keywords ( 6-8 months)
Number Three : Long term keywords (8-12 months )
Step Four : Competitive Analysis report
In this report we make a list of keywords that will be targeted for the SEO Campaign . The key words are highlighted on the basis of the category they belong to
(as discussed in the step three ) .
Step Five : Page Optimization and content development
These duos are the sure shot formula of success of any SEO campaign. To conquer the top-notch places on search engine on the basis of keywords the page optimization and content development are two most effective tools. These keywords are being used in the content of the web pages which is called page optimization. On the other hand content development includes article submissions, forum postings, blog syndication and optimized press releasing.
This page optimization and content development process targets on constellating the keywords on right places in the web page content, articles, blogs, forums postings, comments and press releases.
A website looks healthy with high-quality content and plays vital role to interest the site users. If they find relevant and rich information on your website, this will be the reason for them to stay longer on your website. If they find the articles, blogs and press releases too informative about your products and services it will incite them to visit your website to learn more about what you offer.
In addition to the keyword constellation, SEMSEO has some other tactics too to add an enticing factor into your website. Have a look on few below:
Step Six :Text based navigation
Search engines send their spiders to your website immediately after the optimization work starts on your website. These spiders are unable to read images and can identify value of the information provided on your website through text only. The navigation system facilitates their transformation from home page to sub-pages and if they find the text best informative in the matter of products and services you offer, then top-notch rankings are just a day away.
Prominence of targeted keyword phrases: Presence of only one product related keyword on the web page is not enough to divert the traffic to your website. So it is mandatory to give prominence and right placement to keywords with different competitiveness on your web page. For example if most competitive keyword is placed in the first paragraph of introduction of your company then it will surely enhance the traffic potential of your homepage. Besides this using larger font sizes and bolding the text can emphasize its importance and positively affect the page’s ranking on search engines.
Step Seven : Site Map
A sitemap helps the visitor to save time and efforts to reach the coveted information regarding any particular service or product. The site map should include an organized list of links to all important pages of your website. Your homepage should also contain a text link to your sitemap to make the user’s visit to your website pleasant.
Step Eight : ALT and META data
This is the data which can not be viewed by the visitor but is still important for the search engine rankings of your website. This data is embedded into html code of your website. ALT tags refer to the text that describes an image or words that you see in the form of pop up while your cursor moves over some images. In optimizing, an ALT tag is placed behind your company’s name and logo. On the other hand Meta Tag can be divided into two parts: description tags and keyword tags. These are the lines of code in the uppermost section of a website. Both of these codes include the relevant keywords and description of your products and services. Some description is also included in the meta description tag of your homepage which acts as an advantage when somebody searches through a particular keyword.
Step Nine : Maximize Quality Link Popularity
Link popularity simply means that other big companies in the same market pool refer to your website. This can be achieved by requesting the other website owners to add your link on the websites which rank higher on the search engines or provide their own link on your website. Each new link to your site increases the likelihood of both the search engines’ spiders running across your site as well as searchers looking for services or products like yours. This is the matter of caution that you get links from and get linked to only those websites which are performing well on search engines. Collecting the links from less popular websites will be useless. Our SEO teams will make these requests on your behalf when you have to devote your whole time in running your big business enterprise.
Step Ten : Follow up reporting and analysis
With SEMSEO, you get the advantage of timely reporting. We will seek your permission before taking every step ahead and you will receive reports on daily basis about what we have conquered so far. These reports continue on daily basis irrespective of how long your SEO campaign runs. This reporting schedule helps you in comparing output with the pre-optimization levels and these scalable results place a guarantee that you have invested your money at the right place, which is our commitment.