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Client : Shop4teams

Business Concept:

Shop4teams.com sells high quality sports uniforms to their customers in US, UK and Europe. And they were already running an in-house marketing campaign for their website, which wasn’t yielding the desired results.

Goals

Shop4teams had respectable rankings when they contacted SEMSEO, but they were not able to compete with their "3-4" competitors.

Al though the website was in ranks for "Athletic uniforms", "Sports uniforms". But with this SEO campaign they intended to conquer all their core keywords like "Baseball uniforms", Football uniforms, Basketball Uniforms, where the competition was very intense.

Problem and its solution

To start with there were some coding related issues with the website, and we got rid of all these errors. Next, the content on the homepage was not keywords rich, and we clouded some keywords in the content.

The website had very less number of links “hyper texted” from their main targeted keywords, so we launched an aggressive links building campaign to solve the purpose. Hundreds of links were made from content in the form of Articles Syndications and Press Releases.

Finally we made keywords rich title and description tags (also "alt" tags with the images) in order to make this website search friendly. By the side , we also optimized nearly "20" pages of the website.

Accomplishment :

Kelly Taylor, the client of SHop4teams,  is extremely delighted with the results of the campaign. As Shop4teams has achieved top rankings for nearly "21" keywords including five of its most competitive keywords "Baseball Uniforms", "Basketball uniforms", "Custom uniforms", "custom basketballs" and "football uniforms".  These new rankings have given the website unprecedented visibility which helped a lot in increasing sales.

In fact, Kelly was so impressed with the results of the campaign for SHop4teams, that she decided to give us one more SEO project for her another website.

Shop4teams visibility statistics :

First Page rankings: 21 keywords

First Two Pages : 9 keywords

First Three pages: 10 keywords

Shop4teams keywords rankings :                        Competition In Google             

Baseball Uniforms - 4th Spot                                             840,000

Football uniforms  - 6th Spot                                             989,000

Custom uniforms  - 7th Spot                                             620,000

Basketball uniforms -  7 th Spot                                     1,340,000

Custom basketball - 8 th Spot                                       3,800,000


Also the website is rankings on nearly "16" keywords

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Client Speaks

The traffic to my website has increased over to "500 percent", also the online sales volumes have climbed up . And now I am a giving the reigns of two of other websites to SEM for SEO as I trust them that they will do the best SEO for me for these websites as well.

Kelly Taylor
CEO Shop4Teams.com