Competitive Analysis

An efficacious on line tool for uncovering your competitor’s online marketing strategies and creating your own set of strategies for countering their moves.

Internet marketing does not dwell in empty space. There is stiff competition that goes on among millions of pages on the WEB. To conquer new customers your web site has to fight it out with an array of similar web sites. You devise strategies that put your web site on the top of search engines and go all out for creating demand for your products and services.

An effective online marketing strategy calls for deep analysis of your web site with respect to the websites of your competitors.

SEOSEM have mastered the art of uncovering your competitor’s online marketing strategies and creating our own set of strategies for countering their moves. A deep analysis is conducted of your competitor’s web site for varied parameters that include:

• PPC Listings
• Targeted Keywords
• Linking Strategies
• Search Engine Rankings
• Website Messaging

A close knit plan is formed to read in to the game plan of your competitors in a bid to achieve high rankings in search engines. We find out the keywords your competitors are targeting, look in to the way the content on the web site is organized, scrutinize external websites that link to your competitor’s web site and also study the meta data.

SEOSEM unravels the keywords that your competitors are targeting and carry out detailed analysis of your competitors’ PPC listings. Only after going through a series of testing, analysis, retrospections and confabulations we formulate a marketing strategy and make recommendations regarding alteration in existing paid search plans.

Evaluation is also done regarding your competitor’s search engine visibility. We examine the marketing methodology of your competitors’ and assess the kind of investments made by them. It gives us an idea as to how much visibility your competitor’s web sites are getting. Comparing your web site’s visibility with the visibility of your competitors’ we are able to discover chinks in your competitors’ positioning and design a marketing strategy for exploiting those weaknesses.

SEOSEM suite of search engine optimization services also include:

• On Page Optimization
• High End Link Building
• Manual Search Engine Optimization