Formulating a SEO strategy for an e-commerce website is a tough task. Reason being, these sites face certain challenges which do not pertain to the regular websites. Since, e-commerce websites have hundreds of pages, which are required to be optimized, the website deals with following challenges-

Lack of unique content – Most e-commerce websites include duplicate content of product descriptions. The descriptions are generally provided by the manufacturer and the same is being carried by all the rival sites. Hence, there is no originality and freshness in the content of e-commerce websites.

Lack of high quality backlinks – Another challenge faced by the e-commerce websites is that, there is hardly any relevant content to link back to the e-commerce websites. This is the other major issue faced by an e-commerce website.

Difficulty in internal linking – Since there are myriad pages on e-commerce sites, hence it becomes difficult to choose which pages are to be linked.

Imperfect URL structure – E-commerce websites have a tendency to create hard to read and poor URL structures automatically. Therefore, it becomes all the way difficult for the search engines to ascertain whether the web page is indexed or not.

Navigational problems -Other major issue faced by an e-commerce website is that it is very tedious to create a user-friendly and seo-friendly navigational structure for an e-commerce website due to presence of large inventory.
How to overcome these issues?

Though there are no quick fixes to curb the challenges faced by an e-commerce website, but some remedial actions can be of great help to improve site ranking, enhancing user-freindliness of the site and getting high quality backlinks-

Add informative & fresh content – For an e-commerce website, it is very crucial to give an in-depth information to the customers who are searching products. To take a purchase decision, customers look for more and more information on the product and if an e-commerce website facilitates the prospects with the same, it will help them make a buying decision. Further, all the descriptions should be re-written to give site the hint of originality and freshness and keeping duplicacy at bay. Further, you can ask your customers to write product reviews as it enhances the traffic to the site and informs new customers about the availability and benefits of the products.

Creative link building – As e-commerce websites have limited content which is not updated frequently, therefore generating high quality back links becomes tough for the seo experts. Hence, one should try one’s hand on the creative aspects of seo techniques like press releases, listing site on famous deal sites, resorting to social networking, product reviewing, blog commenting etc.

Proper navigation – An e-commerce website should have a filtered navigation structure. It will help the customers and offers them the discretion to navigate through products of their choice. This will help them with the kind of research they want to conduct on the website before making the buying decision.

Resorting to deep links – Another way to get over SEO challenges in e-commerce websites is by way of adopting deep link strategy. In this process, keywords are linked smartly with the crucial pages of the website. So, as and when customer clicks on the link, he is redirected to the exact information he is looking for. This brightens the chances of conversion.

If abovementioned points are inculcated while framing the SEO strategy of an e-commerce website, one can overcome all the challenges and come out with flying colors. For more information on SEO tricks and techniques browse through