What Tchillbag is all about?

Tchillbag introduced a revolutionary product, a portable wine chilling ice bag as substitute of traditional ice box for wineries, bars, pubs, restaurants and hotels in Australia. The product was already making satisfactory sale in Australian market despite presence of other similar products in the market due to its brilliant features. Despite the beauty and utility of this ice bag it was not attracting the online customers as the website was nowhere on search engines.

Goal:

The Tchillbag was winning applauds wherever it was being supplied for sale but Mr. Jacques, CEO, Tchillbag Company, wanted to establish an indelible brand image in international market. Mr. Jacques was looking forward to launch this product outside Australia too and the only way to reach distributors in other countries was this website. As website was ranking zero on Google, it was truly difficult to convince wineries and restaurants about the popularity and benefits associated with product, especially when it was ranking recklessly ranking low for related keywords.

Initial rankings:
ZERO

Challenge-The challenge for SEM SEO was that there was no specific category of customers for this product. Tchillbag was meant for wineries, restaurants, hotels as well as a common man so it was calling multi-dimensional marketing campaign.

Accomplishment- SEM SEO team pondered over for hours to frame a strategy and suggested Mr. Jacques to make a few changes in his website’s coding in wake of his desire for future expansion of his business. We churned out a set of keywords which was found to be natural search phrases by both wine industry and common man looking for consumer product online. In the first month of campaign, we targeted the most competitive keywords phrases:

Ice Buckets
Ice bags
Ice tubs
Ice bucket
Wine ice bucket
Champagne ice bucket

SEM SEO succeeded in attaining significant rankings for these most competitive keywords and traffic to the website rose to 80 percent in the first month of the campaign.

SEM SEO’s SEO team continued working with dedication upon these keywords and by sixth month the website got glorious rankings for nearly 29 keywords. The traffic increase became 4500 visitors per month and the sale potential hiked to 500 percent in just six months.

After SEM SEO’s campaign the popularity of product prompted the distributors of various countries including New Zealand, Asia, Hong Kong, Macao and Canada to bring this small wonder for their customers.

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