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Case Study: Metro 212

Business Concept:Metro 212 is a geographically targeted social networking website where the content is controlled by the users. The website boasts a comprehensive dating network, events listings and photo galleries.

Metro212 is a social networking and events listing portal with its targeted audience in New York. SEM SEO Seo Professional selected a bunch of keywords which [...]

Business Concept:Metro 212 is a geographically targeted social networking website where the content is controlled by the users. The website boasts a comprehensive dating network, events listings and photo galleries.

Metro212 is a social networking and events listing portal with its targeted audience in New York. SEM SEO Seo Professional selected a bunch of keywords which perfectly relate with the theme , like “New York Events”, “NYC Events”, “NY Night Clubs”, ” New York Night Clubs”, “NYC Night clubs” and more….

Initial rankings :

Key Phrases : Zero

Rankings      : Zero

Strategy:

New York recreation industry is very competitive and had lot of commercially BIG players enjoying top rankings for all the keywords that were targeted for Metro212, and Metro212 being the new entrant in this space.

Solution :

SEM SEO launched a completed “themed” based optimization of the website from ground zero-to-up, we consulted with the in house developers of “Blue Fountain Media – The parent company .” and implemented certain “search engine friendly” structural elements.

We increased the on page keywords density of the targeted keywords. The links building team accumulated quality votes for the website by garnering quality links to the website from the target market.

SEM SEO copywriters carried out an aggressive “Article Syndication campaign ” which was targeted around the keywords like “new York Events”, “New York city events” .  The website is currently ranking in top ten for these keywords.

Snapshot of the rankings:

New York Events  —– Pages Competing in Google (33, 430, 000)

NYC Events  —– Pages Competing in Google (747,000)

NY Night Clubs  —– Pages Competing in Google (4, 158, 000)

New York Night Clubs —– Pages Competing in Google (24, 204, 000)

NYC Night Clubs  —– Pages Competing in Google (28, 668, 000)

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