Business Role of Med Advantage:

Med Advantage provides credentialing verification services to Fortune 500 companies, national HMO’s and locally-owned managed care organizations. With a strong customer satisfaction rate, it’s no wonder why we understand the challenges MCO’s confront when attempting to maintain an in-house department while trying to meet productivity and efficiency demands.

Goals :

Mr John , the Senior Vice President of Med Advantage. Inc. got in touch with “SEM SEO” with an ultimate goal to beat his competitors through increased search engine rankings, which would directly translate in to more traffic to the website, more brand exposure.

Med advantage is a leading US based conglomerate in “Medical credentialing” sector and they gave us list of keywords like ” Medical Credentialing Services”,” “credentialing services” , “Physician credentialing services” .. etc.

Initial rankings :

Key Phrases : Zero

Rankings :

Challenge :

“SEM SEO Seo Team”  worked cohesively with the in-house “IT department” of Med Advantage suggested them some on page changes that should go in to website to make it more search engine friendly. The new set of title and meta tags were designed and they were placed in the coding of the website.

The content writing team of SEM SEO re-wrote the content of the “Homepage” keeping in mind the keywords density of targeted keywords for the Seo Campaign . Also the website didn’t had any votes in the form of link partners, so the challenge here was to accumulate quality link for the website from the targeted market segment.

Accomplishment :

“SEM SEO Seo Team” worked on a planned strategy. Our copywriters wrote quality articles for the website which were listed in various press releasing websites, blog posts went in to offsite blogs which were created specially for Med Advantage.. SEM SEO links building team made quality links for the website from the “Medical Health care website”. . All links were sought in strict conformation with our stringent quality guidelines.

After just  four months of SEO , the website was in TOP 10 for six major keywords, and traffic to website rose up by more then 200 percent.

Snap Shot results :

Credentialing services —- 9th spot — (Competition : 1,410,000)

Customized credentialing services  — 3rd spot  (Competition : 117,000 )

Physician credentialing services —— 7th spot (Competition :257,000)

Credentialing verification services — 10th spot (Competition :1,680,000)

Medical credentialing services —- 4th spot  (Competition :309,000)

Hospital credentialing services — Number One (Competition : 228,000)

Hospital credentialing   — 11th spot  (Competition : 678,000)

Hospital staff credentialing services — Number One  (Competition : 261,000)

Hospital staff credentialing  — 11th spot (Competition : 239,000 )

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