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Case Study – Real Track

Real Track is an Australian web design company located in Parramatta, Sydney is providing quality web design services and web hosting solutions to its clients in Australia and United States. This one year old website was yearning for its identity among thousands of Web design companies in Sydney only.
Our Goal:
When Mr. Nallin, the CEO of [...]

Real Track is an Australian web design company located in Parramatta, Sydney is providing quality web design services and web hosting solutions to its clients in Australia and United States. This one year old website was yearning for its identity among thousands of Web design companies in Sydney only.

Our Goal:

When Mr. Nallin, the CEO of Real Track contacted SEM SEO, he was completely bemused over Google’s ignorance despite the ostentatious flash based design of his website. The page rank of website was zero on Google even for its local keywords targeting local customers.

Initial rankings
Key Phrase- zero

Challenge for SEMSEO-

It was truly an uphill task to touch the meridians for just one year old business with not much exposure in the market. The company had been established by a group of students and their talent was going into vain because their business had no identity. SEMSEO accepted the challenge and framed a special SEO strategy for Real Track.

Accomplishment- We understood bewilderment of these ambitious youths thus decided to conquer local market for them first. SEM SEO team began an aggressive SEO campaign with the local industry related key phrases like:

Web Design Parramatta
SEO Parramatta
Web Hosting Parramatta

Results were exactly the same as expected from the framework of our strategy for this campaign. With its adhesive hard work, SEM SEO successfully achieved top rankings for all the three keywords and enquiries started streaming into Real Track Company’s website.

Now our target was to expand the reach of website by focusing on entire Sydney. Now we compiled another set of highly competitive keywords aiming high profile customer of Sydney. Once again as expected, within just five months the website achieved significant rankings for keywords:

Web 2.0 Sydney
Web 2.0 services Sydney
Web 2.0 firm Sydney

The page rank for website too hiked to 3. The traffic increase was over 500 percent within the six months of SEM SEO’s aggressive SEO campaign. Who could imagine a website by fresh pass outs can impress leading businessmen of Sydney in just six months? Have a look at snap shots of rankings achieved for a young heart’s dream

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